Celebrating 20 Years of Partnership.
20 Years of Results.

We are perfectly positioned to help grow and build your business

Direct Advantage Partners is a Connecticut-based, full-service agency, which is passionate about our clients’ success. Our broad experience base reflects our ability to think creatively and compete aggressively across multiple categories and channels.

OUR MISSION
To aggressively grow our client business by applying high-impact, innovative, insightful and proven customer acquisition and retention strategies and tactics tailored to each client’s unique business needs.
Direct Advantage Partners
Marketing Leadership
The agency founder is a former Chief Marketing Officer with leading B2C and B2B brands: AARP (Product & Services), Merck (Continuity- Mail Order Rx’s), (Continuity - Gevalia), Citibank (Credit Cards).
Direct Advantage Partners
Team of Seasoned Veterans
Only seasoned, experienced, client- and agency-side executives work on our clients’ businesses. Our team of experts maintain a deep understanding of customer acquisition and CRM best practices, and when applied, consistently drive winning results… We have walked in your shoes!
Direct Advantage Partners
Highly Successful Customer Acquisition, Retention and Product Development
We have grown and launched new businesses that represent over $5 billion in annual sales. We deliver smarter strategy and sharper creative than traditional big-name agencies — at a fraction of the cost.
Direct Advantage Partners
Fast, In-Depth Category Emersion
Our thorough situation analysis expertise allows us to deliver faster in-market results.
Direct Advantage Partners
One-Stop Shop for High-Quality, Cost-Effective Services
We provide our clients with strategic consulting, research, print and digital creative development, media buying and management, production and lettershop.

EXECUTIVE TEAM
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Steve Mason
Founder, Managing Partner
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Michelle Kibby-Cohen
Client Engagement
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Kevin Milani
Media & Analytics